Emotional Consumption: Self-Reflection, Awareness, Learning
Emotional spending is a phenomenon where purchasing behavior is based on emotions and mental states, significantly affecting consumer decisions and well-being. Self-reflection and developing awareness of one's consumption habits can help improve financial well-being and reduce impulsive buying. What are the key concepts of emotional spending? Emotional spending refers to purchasing behavior that is based on emotions and mental states. It can significantly influence consumer decisions and well-being. Definition and significance of emotional spending Emotional spending means that purchases are made under the influence of emotions such as joy, sadness, or stress. This can lead to buying things that are not necessary but provide momentary comfort or pleasure. Buying can serve as a way to cope with difficult emotions or improve mood. In such cases, the consumer may notice that…




